Guillaume Oriol

Guillaume Oriol is a seasoned professional in digital marketing and business development, currently serving as the Digital Business Development Manager for BIC France Benelux since April 2020, where responsibilities include managing BtoC and BtoB digital initiatives. Prior experience includes roles at Philip Morris from May 2016 to April 2020 as Manager of Digital Marketing & Omnicanal, focused on BtoB and BtoE digital strategy and Salesforce deployment. At Merck Médication Familiale, spanning from June 2007 to May 2016, Guillaume held dual roles managing BtoB digital marketing and call center operations, while also engaging in BtoC strategies. Additional early experience includes positions at Groupe SEB, where contributions involved website management and multimedia project assistance. Guillaume Oriol holds a Master in Management with a focus on Marketing from ESC Clermont, achieved in 2004.