BIC
Mariyem NACIRI has extensive experience in marketing and product management across several industries. Currently serving as Responsable de secteur GMS at Bic since August 2018, Mariyem manages writing, lighter, and razor categories for the 91, 77, and 94 regions. Prior to this role, Mariyem worked as an Assistante Chef de produit at Saint-Gobain, contributing to product packaging, portfolio management, and market analysis. Additional experience includes a marketing assistant position at L'Oréal, an apprentice manager assistant role at SNCF, and animating for the Mairie de Tigery. Mariyem holds a Master's degree in Marketing from Sup Career Alternance and has completed multiple certifications in management and marketing.
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