Bicycle Transit Systems
Lena Pereira is currently the Director of Diversity, Equity, Inclusion and Justice and Internal Communications at Bicycle Transit Systems. Lena previously held positions such as Senior Manager, Manager, Deputy General Manager, and Marketing Manager at various organizations including KYCC, Whole Foods Market, Nike, and Auto Trader. Lena has a Master of Arts in Sport Management from the University of San Francisco and a Bachelor's degree in Business - Management from San Diego State University. Throughout their career, Lena has excelled in roles related to marketing, community engagement, event planning, and sales. Lena is dedicated to fostering diversity, equity, and inclusion within organizations and implementing successful marketing strategies.
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Bicycle Transit Systems
Bicycle Transit Systems, founded in 2013, aims to be the world leader in bike share system implementation and operation. Leveraging over 25 years of experience in sustainable transportation, Bicycle Transit Systems brings a new approach to the planning, implementation and operation of bike share systems. With technical support or hands-on operation, we create the perfect interface between the equipment provider and municipal, business or institutional clients. Our mission is to make bike sharing a safe, easy, accessible and enjoyable way to get around. Bicycle Transit Systems provides Turnkey solutions in system planning, design, implementation and operation. We can provide our whole suite of services, or tailor our offering to suit specific needs. We work with cities, non-profits, institutions and private companies who are interested planning, designing, implementing or operating bike share systems. Bicycle Transit Systems is passionate about developing efficiencies in operations and logistics. From years of experience we know the unique challenges that face each system, and we challenge ourselves to find innovative ways of overcoming them. The team is led by Alison Cohen, an entrepreneur who has been a pioneer of the bike share industry since 2008. She is joined by Chris Cassard, Brodie Hylton and Peter Hoban. We are professionals and leaders at the forefront of a new and exciting industry. We believe that we can make a difference and change the face of our urban environments.