BigCity Promotions
Chitransh Mathur currently serves as Group Manager for Loyalty & Trade Campaigns at BigCity Promotions since October 2023. Previously, Chitransh was a key member of the founding team at Earthworm, where responsibilities included business development, operations, and partnership alliances, focusing on Go-to-Market strategy and market analysis. Prior to that, Chitransh worked at Trell as Category Lead, driving market growth in the beauty and personal category, and also held the title of Head of Supply, leading the launch of a B2B vertical. Chitransh founded Kala Agency, an FMCG distributor, and worked as a Research Manager at Crownit. Educational qualifications include an MBA in Marketing and Operations from the Institute of Management Studies (IMS) Ghaziabad and a BBA in Marketing from Birla Institute of Technology, Mesra.
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BigCity Promotions
BigCity is an independent marketing agency that specializes in Consumer Promotions, Loyalty Programs, Partnerships, and Contests - all using a combination of rewards, technology, and insights into consumer behaviour. Pioneers in this industry in India, we have built the most comprehensive network of over 50,000 partners globally. In the last 16 years, we have delivered 7,000+ promotions touching over 60 Million customers. Our incentives have been used by 300+ brands in India. With the expertise in 'everything promotions', and a team of creative, enthusiastic professionals, we create bespoke solutions. We can offer rewards suited to the brand's marketing strategy, relevant to the lifestyles of their consumers. The consumer rewards range from free holidays, spa sessions, movie tickets, getaways, dining, wellness, Xtreme sports, and so on. We house a 360° service offering, covering Product sourcing, Redemption, Campaign delivery (Offline, Online, Mobile, Apps, Bots), Account Management, Creative and Legal aspects. This includes a dedicated concierge line who communicate with the brand's customers, answer promotional queries, give advice on venue availability and make reservations and ensure that, the customers always enjoy a world-class experience.