JG

Janice Gao

Director, Growth Marketing at Big Fish Games

Janice Gao has a diverse work experience spanning a variety of industries. Janice has held several roles at Big Fish Games, including Director of Growth Marketing, Senior Manager of Growth, Manager of Growth, and Senior User Acquisition Analyst. At DoubleDown Interactive, Janice served as a User Acquisition Manager, where they managed and executed user acquisition efforts through various channels and exceeded performance goals. Janice also generated and presented user acquisition performance reports and managed a significant media budget. At CommerceHub, Janice worked as a Digital Marketing Specialist and Marketing Assistant, overseeing paid search, social, display, and remarketing campaigns for high-profile eCommerce clients. Prior to that, Janice gained experience in retail sales at Nordstrom and founded their own company, Fun and Beautiful Communications. Janice also interned in marketing and PR roles at Heart and Health Medical, Fournier Communications, and MassMutual Financial Group. Additionally, they served as a Project Manager at Chengdu Art Gallery and gained financial consulting experience as a Financial Consultant intern at Noah Private Wealth Management. Janice's background showcases their expertise in growth marketing, user acquisition, paid search, and digital marketing strategies.

Janice Gao has a diverse educational background. Janice started their education at the University of Electronic Science and Technology of China from 2008 to 2012, where they earned a Bachelor's Degree in Public Administration. Following this, they pursued higher studies at Hofstra University from 2012 to 2014, completing a Master of Business Administration (M.B.A.) with a focus on Marketing. In 2019, they attended the University of Washington for a brief period, during which they studied Data Analytics.

In addition to their formal education, Janice Gao has obtained certifications to enhance their skills and knowledge. In 2015, they earned a Google AdWords certification from Google AdWords Certified. More recently, in November 2021, they completed a course on Learning GDPR through LinkedIn.

Links

Timeline

  • Director, Growth Marketing

    June, 2022 - present

  • Senior Manager Growth

    December, 2021

  • Manager Growth

    December, 2020

  • Senior User Acquisition Analyst

    January, 2020

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