Samantha McLaughlin

Samantha McLaughlin is an experienced marketing and social media professional currently serving as the Marketing & Social Media Manager at Big Idea Advertising since March 2023. In this role, responsibilities include project and account management for clients, content creation and management for various social media platforms, and executing effective social media strategies in collaboration with the marketing team. Prior to this position, Samantha worked as a Social Media Specialist at The University of Vermont Medical Center, where daily content was generated for a diverse audience across multiple channels. Additional experiences include roles as a Digital Marketing Consultant, Social Media Coordinator, and various internships that contributed to a strong foundation in marketing and digital media. Samantha holds a Bachelor’s Degree in Marketing with a minor in Global Studies from Champlain College, earned in 2019.