Clayton Cooper

National Sales Director at Big Lake Brewing

Clayton Cooper has a diverse work experience in the beverage industry. Clayton currently works as the National Sales Director at Big Lake Brewing, where they oversee product selection and development, manages wholesaler contacts and inventory, and implements sales strategies to meet targets. Prior to that, Clayton worked as the Director, National Accounts at Big Lake Brewing, where they successfully expanded the market reach through new off-premise placements and spearheaded programs with key partners. Before joining Big Lake Brewing, Clayton served as the Sales Director at Peregrine Manufacturing of Michigan, where they directed sales and distribution of cannabis-infused products. Clayton also held the position of Director of Strategic Sales at Champion Brewing Company and Director of National Accounts at New Holland Brewing Company, where they managed sales strategies, account management, and achieved substantial growth in sales. Clayton also served as the National Key Accounts Manager and Area Sales Manager at New Holland Brewing Company, where they demonstrated strong retail execution, distributor management, and coordination with various functional groups.

Clayton Cooper graduated from Bowling Green State University in 1993 with a Bachelor of Science degree in Business Administration. Clayton also holds a certification in "B2B Sales Strategy: How to Effectively Engage Executives" from LinkedIn, obtained in 2023.

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