Big Red Group
Toni Westlake has extensive experience in brand and marketing management, currently serving as Head of Brand & Marketing at Big Red Group since August 2020, where leadership is provided to the brand, social, and creative teams for consumer brands RedBalloon and Adrenaline. Prior roles include Brand Manager and Marketing Manager at Project Change International, focusing on enhancing marketing strategies for a charity, and Marketing Manager at Bisley Workwear, overseeing global marketing strategies. Additional experience includes marketing roles at Seafolly P/L, Bendon Group, and Ski Kaos. Toni Westlake holds a Master of Public Relations and Advertising from UNSW, a Mini MBA in Brand Management, and a Bachelor of Arts in Psychology from the University of Sydney.
Big Red Group
Big Red Group is the largest experience network in Australia and New Zealand. A powerful connector that provides more than 3000 experience operators with quality customers and the tourism industry with trusted intelligence and partnership. Australian owned, Big Red Group operates an industry-leading platform, enabling the wholesale distribution of experiences through domestic and international partners, powering its renowned domestic marketplaces RedBalloon, Adrenaline, Experience Oz, and Everything NZ. Equipping in-destination experience retailing through hotels and travel agents through its Local Agent offering. As well as a suite of software products and services to support experience operators grow their businesses. With a purpose to ‘shift the way people experience life’, Big Red Group seeks to reduce the tide of consumption. Encouraging people to choose ‘stories over stuff’ at every opportunity. Together with our experience operators, we are on track to deliver an experience every second by 2030. We are The Experience Network.