Colleen Muller Padnos

Unparalleled Experience and Results From the earliest days of customer advocacy in B2B sales and marketing, Big Sky has led the way. We help many of the world’s biggest tech companies build, evolve, and run world-class advocacy programs. Today, we are leaders in enabling companies to execute fully integrated advocacy programs that deliver returns on their sales and marketing strategies. Clients include Adobe, ServiceNow, Pure Storage, Google Cloud, VMware, Splunk, Meta, Informatica, and more. Our Services Program Strategy & Design • Program Audit – Identify your program’s strengths, weaknesses, and opportunities • Program Plan – Deliver an actionable plan to reach your program’s goals • Process and Tech Assessment – Ensure you have the right tools in place for success Program Execution • Customer Storytelling – Create compelling case studies, blogs, videos, and other materials • Request Fulfillment & Management – Align your best advocates with the right marketing and sales opportunities • Program Management & Reporting – Evolve your program and communicate its value Customer Marketing Increase your advocacy program’s success by integrating with: • Customer Advisory Boards • Executive Engagement Programs • Customer Communities • Peer Review Programs • Partner Marketing • User Groups Advocacy Leaders for over 25 Years With experts across North America and Europe, our team will help you achieve your goals using best practices gleaned from working with sales and marketing leaders at many of the world’s best brands. We look forward to connecting with you.