Kate Langford is an accomplished executive with extensive experience in e-commerce and direct marketing, currently serving as General Manager Stores & Store Support and formerly as General Manager, Digital at BIG W since September 2017. Prior experience includes leading Woolworths Supermarkets' e-commerce initiatives as General Manager Ecommerce from March 2013 to September 2017, where revenue was more than doubled and strategic growth was achieved. Kate managed the Cellarmasters Group at Endeavour Drinks from March 2012 to March 2013, overseeing a diverse portfolio of wine businesses and greatly contributing to the establishment of Australia's largest direct-to-consumer wine entity. Additional roles include Managing Director at Cellarmaster Wines, President at Windsor Vineyards, and various leadership positions at Fosters Group. Educational credentials include a degree in Economics & Science from The Australian National University and completion of the Australian Institute of Company Directors program.
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