Ben McConnell

Owner and operator of Boudin Food Forest, a Texas farm that grows produce and cut flowers. Prior to his farming life, Ben was a longtime customer experience consultant and author of two books on the subject. He was a partner at management consulting firm Ant’s Eye View and then managing director at PwC, where he pioneered programs to prepare corporate cultures such as Dell, Starbucks and Wells Fargo for digital transformation. He has successfully started and sold a business, Wabash & Lake.

Ben is passionate about farming and sells to local school districts, grocery stores, distributors and restaurants. Big Wheelbarrow is his mission to help grocery stores stock more items from nearby growers and producers.