Mirjam Peetsmann serves as the Group Head of Customer Experience at Bigbank AS since February 2013, where responsibilities include leading the bank's customer experience strategy, overseeing CX improvement projects, and mentoring colleagues to foster a customer-centric mindset. Mirjam also plays an active role as a member of the Group Risk Committee and leads the Group LEAN Board, guiding LEAN initiatives within the bank. Prior experience includes serving as Chief Executive Officer at Nordfrog OU, focusing on the management of branding, product design, and customer service in the textile furniture sector. Mirjam's academic background includes a Master’s Degree in Mathematics and German Language, as well as a Bachelor's degree in German Language and Literature from the University of Tartu, alongside ongoing education in teaching qualifications.
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