Briana McCrory

Briana McCrory is a seasoned marketing professional with extensive experience in various strategic roles within the marketing domain. Currently serving as Chief Marketing Officer at BigHand since August 2013, Briana previously held the position of Group Marketing Director, where significant contributions included shaping high-level strategies and driving a Growth Acceleration Strategy focused on M&A, R&D innovation, and SaaS technology. Earlier roles at BigHand featured managing international marketing initiatives and interim management positions across different business units. Prior experience includes serving as Marketing Manager at Oxford Conversis Ltd, where Briana established a standalone marketing function and collaborated on an international marketing strategy, as well as marketing-focused roles at Mango and Byrne Conroy Consulting. Briana holds a Bachelor of Business Studies in Marketing and HR from the University of Limerick, along with a Diploma in Digital Marketing and a Certificate in Web Development.