Li Yao

Li Yao is a seasoned leader in advertising and marketing, currently serving as the Ads Operation & Analysis leader at bilibili Group since April 2021, where responsibilities include the design and implementation of pricing and sales policies and managing a team of six. Prior experience includes roles at 拼多多(上海)网络科技有限公司, Tencent, Baidu, Nielsen, Mintel, and Shanghai Investment Consulting Corporation, with a strong focus on digital marketing, market research, and project management across various industries. Li Yao holds a Master’s degree in International Business Management from Rennes School of Business and a Bachelor’s degree in Business Administration from Tongji University.