Rui Chen

Rui Chen has a diverse work experience background. In 2014, they worked as a Senior Analyst at Nielsen before transitioning to Decathlon International in 2017 as a Market Research Supervisor. At Decathlon International, Rui accessed sports user trends and conducted market entry studies, resulting in successful strategies and revenue growth. In 2018, they joined Secoo as the Associate Director of Data Analysis. Their responsibilities involved utilizing data analysis for strategic decision-making. In 2020, Rui became a User Research Specialist at Alibaba Group, specializing in user research for product development. Currently, they hold the position of a Senior Strategy Manager at Bilibili Group, where they excel in strategic management.

Rui Chen holds a Bachelor's Degree in Applied Psychology from Sun Yat-sen University. Rui also obtained a Master's Degree in Communication and Media Studies from The London School of Economics and Political Science (LSE).