Kelly Wilbur

Kelly Wilbur is an accomplished professional in product development and marketing, currently serving as the Director of Product Development & Innovation at MERIT since October 2023. With extensive experience at Billie from January 2021, Kelly has held roles as Director of Product Marketing & Innovation and Sr. Manager of Product Marketing & Innovation. Previous positions include Sr. Product Development Manager at Dr. Dennis Gross Skincare and roles at Glossier, Inc. focusing on color product innovation and marketing. Kelly's career also includes contributions at NARS Cosmetics and L'Oréal, where key achievements include participation in the creation of notable products. Educated at Muhlenberg College with a Bachelor of Arts in Film/Cinema/Video Studies, Kelly combines a strong background in creative development with a passion for product strategy and consumer trends.