Toni Cruthirds

Toni Cruthirds is the current Director of Product at Billie. Prior to that, they were the Lead Product Manager at BARK from September 2017 to March 2020. Before that, they were a Senior Product Manager at The New York Times from April 2013 to August 2017 where they focused on emerging platforms such as VR and AR, and existing mobile and video platforms. Toni launched the greenfield rewrite of NYTimes iOS apps and managed a team of junior product managers. Her portfolio at The New York Times included NYTimes for iPhone, iPad, Apple Watch, NYT VR for iPhone, Android, Google Daydream, and NYTimes Audio + Video. Prior to their time at The New York Times, they were a Web Producer at Scholastic from April 2010 to April 2013 where they managed web builds from project kick-off to launch for multiple business units within the company.

Toni Cruthirds has a B.A. in Journalism | Anthropology from New York University and has taken Continuing Education courses in Agile Project Management and Basic Project Management from New York University. Toni Cruthirds has also taken a Mobile Development Course from General Assembly.

Toni Cruthirds reports to Georgina Gooley, Co-Founder. They work with Jessica Shriftman - Creative Director of Brand, Diana Hai Pham - Director of Customer Experience, and Julia Nimocks - Director of Operations and Product Development.