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Sophie Crowther

Talent Partnerships Director at Billion Dollar Boy

Sophie Crowther has a diverse work experience in the digital marketing industry. Sophie began their career as a Talent/Digital Intern at Brave Bison, where they worked in various teams, including Fashion, Business Development, and Viral Licensing. Sophie gained experience in building relationships with clients and signing influencers to the network. Sophie then took on the role of Audience Development Coordinator, managing social media output for owned and operated channels and handling channel management for fashion channels within the network. Sophie later joined Brave Bison's talent division, Brave Talent, as a Talent & Brand Partnerships specialist. In this role, they provided guidance and support to social influencers, fostered collaborations, and coordinated brand deals with the sales team. Sophie also organized successful sponsorship of a YouTuber event, Summer In The City. Sophie continued to grow within Brave Bison and became the Head of Talent (Social Influencers), Asia Pacific. In this leadership position, they managed talent relationships for a branded content offering, led talent casting values, and oversaw production and campaign management. After leaving Brave Bison, Sophie joined MediaMonks as a Senior Influencer Marketing Manager before their current role as Talent Partnerships Director at Billion Dollar Boy.

Sophie Crowther obtained a Bachelor of Laws (LLB) degree in Law from the University of Hull, which they attended from 2011 to 2014. In addition to their formal education, they also obtained a YouTube Certification - Channel Growth from YouTube in January 2018.

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  • Talent Partnerships Director

    May, 2022 - present