Peter Larsen

Peter Larsen has extensive experience in the automotive industry, currently serving as COO at Biltorvet since December 2017. Prior to this role, Peter held the position of CEO at Mitsubishi Danmark for a brief tenure in late 2017. From September 2016 to November 2017, Peter was the Brand Director at Interdan, following a significant period at Citroën Danmark, where responsibilities included Brand Manager for Denmark and later as Commercial Director for Denmark and Norway. Peter’s career at Citroën Scandinavien spanned from June 2003 to June 2011, culminating in the role of Sales Director. Throughout these positions, focus areas included sales, marketing, and dealer development.