Marketing

The Marketing team at Bimbo Canada is responsible for developing and implementing strategic initiatives to promote and elevate the company's diverse range of bakery products. They work on brand positioning, product innovation, shopper marketing, and cross-category promotions to ensure that Bimbo Canada products meet the evolving needs of consumers. Their efforts are essential in driving market growth, enhancing brand loyalty, and ensuring the company remains a leader in the baking industry. Through creative campaigns, market research, and collaborative promotions, they help Bimbo Canada better serve more Canadians with quality baked goods.