BinDawood Holding
Salma Maged, APTD®, CLDP®, is a seasoned professional specializing in learning and design, currently serving as a Senior Learning & Design Specialist at BinDawood Holding since May 2024. Previously, Salma held pivotal roles such as Senior L&D at International Turnkey Systems and Design and Content Manager at MindShift MENA. With extensive experience in instructional design, Salma has also worked as a Senior Instructional Designer and Instructional Designer at HPA-High Performance Academy. Early career roles include HR Coordinator at Highly Professional Advisors and a Human Resources Intern at Tawzef for Recruitment & HR Consultancy. Salma began professional journey as a Customer Service Representative at Teleperformance and has held various positions in HR and education. Salma earned a Bachelor of Business Administration from Helwan University Cairo and completed secondary education at El-Sayeda Aisha Language School.
BinDawood Holding
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BinDawood Holding manages two key retail chains – BinDawood and Danube – across 79 hypermarkets and supermarkets in major Saudi Arabian cities, including Makkah, Medina, Jeddah, Riyadh, Khobar, Dammam, Al Ahsaa, Taif, Abha, Khamis Mushait , Jizan, Kharj, Unaiza, Al Jubail and Ha’il. BinDawood Holding employs over 10,000 people. BinDawood Holding has a rich Saudi heritage, spanning over 50 years, 35 of which are in grocery retail. Since our inception over 35 years ago, we have grown from a small trading business to one of the leading retailers in Saudi Arabia. Our success story has been driven by constant innovation and commitment to building long-term relationships with suppliers, partners and customers. We are dedicated to offering an exceptional shopping experience. We strive to provide our customers unmatched standards of quality, value, service and convenience. We continuously explore new market opportunities and aim to create value for all our people and partners. Our vision is to be the best grocery retail brand in Saudi Arabia and the GCC and a leader in this growing market sector. We want to be known by our customers and partners for our commitment to quality products, outstanding customer service, and strong supplier relationships. Our people enable our success and we always aim to recruit, train and keep the best available talent.