Biocare Medical
John Steel is a seasoned marketing and e-commerce professional with extensive experience at Biocare Medical since May 2007, currently serving as Vice President of Marketing & E-commerce. In this role, John oversees global marketing initiatives, e-commerce strategies, product management, and compliance with IVDR regulations. Previously, John held various positions within the company, including Director of Digital Media & E-commerce and Associate Director of Marketing Communications. John's expertise encompasses web and brand management, leading the development of Biocare's e-commerce platform and brand assets. Additionally, John is the CEO of YoYoBESTBUY, an online retailer specializing in high-quality yo-yos sourced from manufacturers worldwide.
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Biocare Medical
Biocare Medical is an innovator in developing and supplying world class automated immunohistochemistry instrumentation, and the full range of reagents for IHC lab testing. Biocare is the market leader in simultaneous Multiplex IHC tests which provide increased confidence at critical diagnostic decision points, impacting patient therapy whileaccelerating turnaround time. Biocare’s advanced micro-polymer™ detection enables unsurpassed specificity and sensitivity. PROMARK™ and “mouse on mouse” IHC detection kits are optimized for rat and mouse tissues and feature proprietary blocking and retrieval reagents, resulting in virtually background free IHC staining.The company’s customers include clinical histology laboratories, pharmaceutical companies, CROs, and biotechnology companies as well as academic, government, military, and other non-profit laboratories. Biocare Medical offers an expanding portfolio of integrated products to address the rapidly growing cancer and infectious disease diagnostic and research markets with novel tissue immunohistochemistry and in situ hybridization methods. Biocare medical is headquartered and has manufacturing facilities in Concord, Calif., and has a global distribution network.