John Steel

John Steel is a seasoned marketing and e-commerce professional with extensive experience at Biocare Medical since May 2007, currently serving as Vice President of Marketing & E-commerce. In this role, John oversees global marketing initiatives, e-commerce strategies, product management, and compliance with IVDR regulations. Previously, John held various positions within the company, including Director of Digital Media & E-commerce and Associate Director of Marketing Communications. John's expertise encompasses web and brand management, leading the development of Biocare's e-commerce platform and brand assets. Additionally, John is the CEO of YoYoBESTBUY, an online retailer specializing in high-quality yo-yos sourced from manufacturers worldwide.