Bindu Shah

Bindu Shah is a dedicated marketing executive with over 15 years of progressive experience in marketing and business management, currently serving as CMO/Head of Marketing at BIOCODEX since January 2024. Previously, Bindu held leadership positions at Haleon and GSK Consumer Health, overseeing innovative wellness portfolios and driving strategic collaborations across multiple functional areas. Bindu's experience includes full P&L accountability, team management, and the successful launch of numerous brand initiatives across well-known products such as ChapStick, Robitussin, and TUMS. Educational qualifications include a Master's degree in Medical Sciences from Boston University, a Bachelor's degree in Biology from Brandeis University, and an MBA in Marketing/Pharmaceutical Management from Rutgers University - Newark.