Renata Benze

Renata Benze is an experienced marketing professional with a strong background in trade marketing across various prominent companies. Currently serving as Head de Trade Marketing at Biolab Farmacêutica since August 2023, Renata has been pivotal in transforming the trade area into a strategic business unit. Previous roles include Head de Trade Marketing at Smart Fit, where Renata led the restructuring and implementation of trade marketing culture, and Senior Trade Marketing Manager at Hypera, managing key product categories. Renata's extensive experience at Takeda involved overseeing trade marketing across multiple brands, while earlier positions at Faber Castell, Boehringer Ingelheim, and Panpharma showcased skills in campaign development and channel strategy. Renata holds an MBA in Business Management and various specializations in trade and shopper marketing.