Bianca Pupim Bellato

Bianca Pupim Bellato is a marketing professional with extensive experience at BIC since February 2016, where roles have included Gerente de Marketing, Senior Marketing Analyst, Pleno Marketing Analyst, and Junior Marketing Analyst. Key achievements include leading successful marketing campaigns resulting in double-digit growth in sell-out for various product categories, implementing innovative projects like the brand's entry into the metaverse through Fortnite, and managing communication plans that garnered millions of consumer impacts. Prior experience includes a marketing internship at 3M, where responsibilities involved maintaining marketing materials and supporting communication initiatives. Bianca holds a postgraduate degree in Communication and Digital Media from ESPM and a bachelor's degree from FACAMP.