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Priyanka Guha

Svp, Creative Director at Biolumina

Priyanka Guha has had a diverse and extensive work experience in the advertising industry. Priyanka currently works at Biolumina as the VP Associate Creative Director, where their responsibilities include managing and mentoring creative teams, developing new creative campaigns, and executing strategic advertising across various channels. Priyanka has been with Biolumina since 2017, initially as a Group Art Supervisor before being promoted to the role of VP Group Art Supervisor.

Prior to Biolumina, Priyanka worked at Heartbeat Ideas as a Senior Art Director, where they oversaw junior creatives and freelancers in the development of HCP (Healthcare Professional) advertising and strategy.

Earlier in their career, Priyanka gained valuable experience at CDM New York, where they held various roles including Vice President, Art Supervisor, Art Director, and Senior Art Director. Priyanka'sresponsibilities at CDM involved working on HCP advertising in different forms such as print, web, apps, and non-traditional media. Priyanka also managed junior creative teams and freelancers during their tenure at CDM.

Furthermore, Priyanka started their advertising career as an Assistant Art Director at FCB Global, where they assisted in developing and executing ideas for online and offline advertising accounts.

Before entering the advertising field, Priyanka worked as an Administrative Office Assistant at VCU Brandcenter and as the Business Manager and Advertising Director for The Commonwealth Times, where they managed accounts and assisted clients with ad development.

Overall, Priyanka Guha has a strong background in creative direction, team management, and strategic advertising across a range of platforms and channels.

Priyanka Guha completed their Bachelor of Science degree in Mass Communication/Media Studies from Virginia Commonwealth University, spanning from 2001 to 2005. Later, from 2005 to 2007, they pursued their Masters in Advertising- Art Direction from VCU Brandcenter.

Links

Timeline

  • Svp, Creative Director

    January 1, 2024 - present

  • VP Associate Creative Director

    September, 2021

  • VP Group Art Supervisor

    April, 2018

  • Group Art Supervisor

    October, 2017

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