Mike Viscel

President Bionical USA at Bionical Solutions

Mike Viscel has a diverse work experience spanning over two decades. Mike started their career as an Advertising Tracker at U.S. News and World Report in 1999. Mike then worked as an Operation and Production Manager at Witter Publishing from 2001 to 2004, followed by a role as Director of Publications and Integrated Marketing at GiftPax from 2004 to 2006. From 2006 to 2007, they served as the Director of Art and Production at NJBIZ.

In 2007, Mike joined Artcraft Health, where they held various roles, including Account Executive, Senior Account Executive, Director of Business Development, Senior Director of Business Development, and Vice President of Business Development. During their time at Artcraft Health, they successfully developed and implemented strategic marketing plans for pharmaceutical, biotech, and medical device companies, exceeding revenue goals and building strong client relationships.

In 2016, Mike joined Axon Communications Inc. as the Vice President of Business Development, where they specialized in creating unique marketing tactics for the pharmaceutical, biotech, and medical device industries. Mike played a key role in developing successful campaigns that surpassed brand goals and worked with top companies in the field.

Most recently, Mike has been working at Bionical, starting as the Senior Vice President of Communications in March 2017 and later becoming the President of Bionical USA in October 2017. At Bionical, they focused on delivering services that enhance patient communication, improve access to medicines, and promote patient adherence and persistence to treatments. Mike also utilized their expertise in behavioral science to design and optimize services for real-world challenges.

Mike Viscel attended Lycoming College from 1995 to 1999, studying Commercial Design and Business Marketing. Prior to that, they also attended North Hunterdon High School.

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