Ksenia Gredasova

Ksenia Gredasova is an experienced marketing professional with expertise in digital and consumer marketing strategies for OTC products. Currently serving as the Head of Digital and Consumer Marketing at Bionorica SE since August 2020, Ksenia leads the development and implementation of digital strategies while evaluating and optimizing campaigns to meet business objectives. Prior experience includes roles as Digital Manager at Egis Pharmaceuticals PLC and Coca-Cola Hellenic Bottling Company, where responsibilities encompassed managing digital strategies, e-commerce development, media planning, and optimizing business processes. Ksenia's career also includes earlier positions in social media management and project coordination, showcasing a diverse skill set in digital innovation and strategic marketing. Ksenia holds a degree from the State University — Higher School of Economics.