Alana Dederick

Alana Dederick is an accomplished marketing professional with extensive experience in retention marketing and digital management. Currently serving as Senior Retention Marketing Manager at Biossance since April 2019, Alana previously held roles at Kendo Brands, Inc. as Associate Digital Manager for Fenty Beauty by Rihanna and as Digital Assistant for both Fenty Beauty and Marc Jacobs Beauty. Alana's career began at Macy's, where responsibilities included managing creative assets and promotions for the Ready to Wear category, collaborating across teams to enhance website performance, and providing strategic insights based on sales and customer engagement analysis. Alana holds a Bachelor of Science degree in Retailing and Consumer Sciences from the University of Arizona.