Biotechnology Innovation Organization
As Chief Public Affairs & Marketing Officer, Rich Masters leads an integrated communications, branding and marketing strategy for the organization, including overseeing the policy communications that support the advocacy goals across each of BIO’s sections.
Prior to joining BIO in June 2019, Rich was an executive vice president at Qorvis Communications where his clients included national trade associations, multinational corporations, foreign nations and political leaders in the United States and around the globe.
Beginning in 1996 until 2003, he served as communications and senior policy advisor to U.S. Senator Mary Landrieu (D-LA), managing complex environmental, healthcare, energy, and trade issues.
Rich began his career as an on-air radio personality, then became a highly rated television host and award-winning political journalist in Louisiana before transitioning into political campaign work.
He holds a BA in Political Science and Mass Communications from St. Ambrose University in Davenport, Iowa.
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Biotechnology Innovation Organization
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BIO is the world's largest biotechnology organization, providing advocacy, business development and communications services for more than 1,200 members worldwide. Their mission is to be the champion of biotechnology and the advocate for their member organizations—both large and small.