Benoit Sefrioui

Benoit Sefrioui has a diverse work experience spanning from 2011 to present. Benoit is currently working at Bipi as the Head of Performance, where they are responsible for managing the performance department and all paid marketing platforms across three different countries. Prior to their current role, Benoit worked at Performics as a Search Marketing Specialist and at Convertix as an SEM Account Manager. Benoit also has experience in data analysis and optimization as a Data Analyst at Midas Services International. Additionally, Benoit has worked in e-commerce market management, online marketing, and sales development at Casco Antiguo. Benoit began their career at Hewlett-Packard as a Marketing and Pre-sales consultant and worked as a Digital Marketing Technician at Pisamonas. Benoit also gained valuable experience at Google Maps, where they served as a Mentor and Data Quality Evaluator, and at Eurospi communication as a Sales and Marketing Intern.

Benoit Sefrioui obtained a Bachelor's degree in Economics from Université de Rouen in 2011. Benoit then pursued a Bachelor's degree in Economics at Universidad de Las Palmas de Gran Canaria from 2010 to 2011. Later, from 2011 to 2014, they attended EM Strasbourg Business School, where they earned a Master's degree in Digital Marketing/Marketing and Sales.

In terms of certifications, Benoit obtained the Google Ads Fundamentals certification in February 2018, followed by the Google Ads Digital Sales certification in August 2018. In February 2020, they received various certifications, including the Microsoft Advertising Certified Professional Exam, Google Ads Display Certification, Google Ads Shopping Certification, Google Ads Video Certification, Google Analytics Individual Certification, and Search Ads 360 Certification Exam. Additionally, in January 2020, Benoit obtained the Google Ads Measurement Certification, and in September 2021, they acquired the Google Ads Search Certification.