Alex Ratto

Alex Ratto is an accomplished retail executive with extensive experience in operations, marketing, and brand management across various prominent companies. Since 2017, Alex has served as Head of Retail for the Americas at Birkenstock USA, LP, where responsibilities include P&L management and the development of retail strategies. Previously, Alex held the position of Director of Retail Operations & E-Commerce at Global Brands Group, focusing on launching flagship stores and enhancing omnichannel practices. Experience at Geox S.p.A. involved full P&L accountability for retail and ecommerce operations. Alex began a successful career at ALDO Group, contributing as Senior District Sales Manager and General Manager, achieving significant growth and operational improvements. Educational background includes studies at Università degli Studi di Napoli Federico II.