Jens Hattab

Jens Hattab is an experienced business leader currently serving as the Managing Director for the Middle East, Africa, and India at Birkenstock Group B.V. & Co. KG since August 2018, overseeing regional B2B and B2C activities. As a Co-Founder and Partner at Kreate Trading since May 2015, Jens focuses on retailing and distributing global brands across Central and Eastern Europe, Russia, and the CIS. Previous positions include Vice President for Crocs in various regions and managing roles at ECCO Middle East A/S. Jens holds a Master of Science in Marketing and Business Management from Kiel University and has furthered education at the University of Southern California, IMD, and INSEAD.