Birkenstock Group
Laura Schafferschik currently serves as the Senior Global Communications Manager for Product & Brand Mainline at BIRKENSTOCK, a position held since December 2023. Prior to this role, Laura worked as a freelance PR & Communications specialist from December 2021 to January 2024, collaborating with notable clients such as BIRKENSTOCK and 27 87. Previous experience includes leadership roles at flaconi, C. Seher Public Relations, and American Apparel. Laura's diverse career also encompasses positions at various PR agencies and internships, focusing on high-profile brands in fashion and beauty. Laura holds a Diplom in Fashion Design from the University of Applied Sciences in Hamburg, obtained from 2004 to 2009.
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