Peeyush Bachlaus

Peeyush Bachlaus currently serves as the Chief Marketing Officer at BirlaNu since September 2023. Prior to this role, Peeyush was part of the core team at Birla Opus from June 2021 to August 2023, focusing on setting up a greenfield project for Grasim's entry into decorative paints, specifically addressing a INR 150 billion market. Peeyush has extensive experience in the paints industry, having worked at Kansai Nerolac Paints Ltd as Head of Marketing for the Decorative Business from December 2015 to May 2021, where responsibilities included driving market share growth and managing complex marketing initiatives. Earlier experience includes leading rural business strategies at Usha International and managing brand strategy for Aircel, where Peeyush was instrumental in launching Apple iPhones in India. Peeyush holds an MBA in Marketing Management from the Faculty of Management Studies, M S University, and a BE in Production from Sardar Patel University.