Michael Sherlock

Michael Sherlock is an accomplished executive with extensive experience in marketing and management across various sectors. Currently serving as Chief Marketing Officer at Northern Australia Accommodation Solutions since July 2022, Michael focuses on delivering high-quality residential and commercial accommodation. As CXO and CMO at Sentinel Property Group since January 2011, Michael has significantly contributed to raising over $500 million from high-net-worth investors through innovative digital marketing strategies. Additionally, as a director and speaker since September 2007, Michael shares valuable business insights and practical solutions, having collaborated with notable brands like Krispy Kreme and Cold Rock. Previously, as CEO of Brumby's Bakery from 1981 to 2007, Michael transformed the company's operations and significantly increased its market value. Michael holds multiple degrees, including an Adjunct Professorship in Franchising from Griffith University and Bachelor's degrees in Economics and Education from Monash University and La Trobe University, respectively.