Sirin Sam is currently the Head of Digital Customer Experience at BirlaNu, bringing over a decade of expertise in digital, PR, and traditional marketing. Previously, they served as Senior Manager - Digital at UltraTech Cement, focusing on user acquisition and engagement strategies. Sirin's experience includes roles at Dr. Fixit Waterproofing Solutions as a Manager in Digital and PR, and at Finolex Pipes, where they transitioned from Assistant Manager to Manager in Marketing Communications. They hold an MBA in Marketing from Symbiosis Institute of Management Studies and a Bachelor of Engineering in Electrical, Electronics, and Communications Engineering from St. Vincent Pallotti College.
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