John Clarke

John Clarke currently serves as the Chief Fan Experience Officer for Birmingham City FC, a role focused on curating fan stories and creating experiences that drive revenue. Prior to this, John was the Chief Executive Officer of Gfinity plc and held various positions at Gfinity PLC, including Chief Executive Officer and Commercial and Brand Officer. Additional experience includes serving as the Commercial Director at Lagunitas Brewing Company, Global Head of Communications at HEINEKEN, and a VP of International Communications at American Express. John also has a significant background in public relations, having worked as Managing Director at Burson-Marsteller and as an Account Director at Cohn & Wolfe. John holds a BA in History and Politics from Loughborough University.