Riccardo Piazzolla

Riccardo Piazzolla is an accomplished trade marketing professional currently serving as Trade Marketing Director at Birra Peroni, with responsibilities encompassing Trade Marketing, Sales Support, and Commercial Digitalization, while leading a team of 40 individuals. Prior experience includes a strategic role as PerfectDraft Europe Strategy Director at AB InBev, where Riccardo led the DTC commercial strategy for Europe and negotiated the launch of third-party products. Other significant roles at AB InBev involved overseeing national accounts for Off Premise Italy and managing Revenue and Category Management initiatives, enhancing business effectiveness and driving revenue growth. Earlier positions include Finance Analyst at BURGER KING® and Junior Auditor at Deloitte, complemented by robust academic credentials in Corporate Finance and Business Administration from Università Bocconi and Koç University.