Roberta Cestra

Roberta Cestra possesses extensive experience in trade marketing, primarily with Birra Peroni since March 2016, advancing through various roles including Channel Trade Marketing Manager for both Off Premise and Horeca channels, and Brand Manager for the Peroni Family. Prior to this tenure, Roberta gained valuable insights through internships at Johnson & Johnson Medical and Johnson & Johnson Consumer, focusing on marketing and trade marketing processes. Educational qualifications include a degree in Economics and Management with a specialization in Marketing from Università degli Studi di Roma Tre, and a degree in Business Administration from Università degli Studi dell'Aquila.