Eric Lachter

Eric Lachter currently serves as the Chief Marketing Officer at Birthright Israel Foundation, focusing on marketing and communications that connect young Jewish adults with their heritage through trips to Israel. Prior to this role, Eric held the position of VP Marketing and Interim CMO at tonies® USA, where marketing strategy was overseen. Earlier experience includes serving as the Director of Brand Marketing at PlayStation and as Marketing Director at Roku, where brand strategies significantly impacted growth and sales. Additionally, Eric worked as Vice President Account Director at McCann Worldgroup, managing global campaigns for Microsoft Office. Educational qualifications include a BA in English/Communications from the University of Wisconsin-Madison and an MBA in Marketing from the University of St. Thomas.