Alexandra Boicu

Alexandra Boicu is a seasoned professional in digital media and customer acquisition, currently serving as the Global Customer Acquisition Manager for eCommerce BSG at Bitdefender since May 2022. Prior experience includes roles as a Digital Media Strategist at Havas Media Romania, Digital Manager at The HEINEKEN Company, and Digital Media Manager at Carat. Alexandra also held the position of Senior Digital Planner at Wavemaker, Digital Media Planner at thegroup romania, and Social Media Specialist at THINKDIGITAL. Early career highlights include positions as a Junior Account at InternetCorp and an internship at Scala JWT Bucharest. Alexandra Boicu holds a Licentiate degree in Communication and Media Studies from Școala Națională de Studii Politice și Administrative din București.