Hanlie Richter is a Growth Marketing Specialist with extensive experience in data analysis, marketing automation, and strategic development across multiple industries. Currently employed at Bitso since July 2025, Hanlie oversees HubSpot marketing automations and CRM for the B2B platform. Prior experience includes roles at Vertown and FacilitaPay, where significant achievements in organic search and social media growth were accomplished. As a Partner at Richter Marketing & Branding, Hanlie specialized in go-to-market strategies and implemented comprehensive marketing solutions for new businesses. Educational credentials include an MBA in Marketing Branding and Growth from Pontifícia Universidade Católica do Rio Grande do Sul and a Bachelor's degree in International Relations and Business Administration from Ibmec.
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