Kaleb Leija

Performance Marketing Director | Web3 Finance Enthusiast | Blockchain Advocate

Kaleb Leija is a seasoned Marketing Director with a career dedicated to scaling Enterprise SaaS and Web3 Finance products through data-driven growth marketing strategies.

During his tenure leading performance media marketing for IBM's SaaS Cloud business, Kaleb managed multi-million dollar media budgets with a focus on both effectiveness and efficiency. In 2021, he played a pivotal role in the spin-out of a new company, Kyndryl, from IBM, spearheading the digital globalization efforts for the company's IPO listing on the NYSE.

Since leaving enterprise tech, Kaleb fully joined the web3 ecosystem and has led startup marketing teams, delivering measurable outcomes and contributing to the success of multiple crypto ventures.

Today, Kaleb serves as the Marketing Director at Bitwave, the leading digital asset finance platform for enterprises. He joined the team in 2023 to accelerate growth for the business after a successful Series A funding round.

Kaleb is a firm believer in the transformative power of blockchain technology and is passionate about contributing to a more equitable global financial landscape.Performance Marketing Director | Web3 Finance Enthusiast | Blockchain Advocate Kaleb Leija is a seasoned Marketing Director with a career dedicated to scaling Enterprise SaaS and Web3 Finance products through data-driven growth marketing strategies. During his tenure leading performance media marketing for IBM's SaaS Cloud business, Kaleb managed multi-million dollar media budgets with a focus on both effectiveness and efficiency. In 2021, he played a pivotal role in the spin-out of a new company, Kyndryl, from IBM, spearheading the digital globalization efforts for the company's IPO listing on the NYSE. Since leaving enterprise tech, Kaleb fully joined the web3 ecosystem and has led startup marketing teams, delivering measurable outcomes and contributing to the success of multiple crypto ventures. Today, Kaleb serves as the Marketing Director at Bitwave, the leading digital asset finance platform for enterprises. He joined the team in 2023 to accelerate growth for the business after a successful Series A funding round. Kaleb is a firm believer in the transformative power of blockchain technology and is passionate about contributing to a more equitable global financial landscape.