Sierra McGuire

SVP & General Manager at Bizrate Insights

Sierra McGuire is an accomplished executive with extensive experience in product management and operations, currently serving as President at Synapse Group under Dotdash Meredith since December 2021. Prior roles at Meredith Corporation included Senior Vice President of Product & Operations, where notable achievements included a significant increase in Bizrate Rewards panel user activity and customer acquisition through strategic user experience enhancements. With earlier roles at Time Inc. and Connexity, McGuire successfully managed product development and migration projects, achieving substantial cost reductions and user growth. McGuire has a proven track record in mentoring teams, driving strategic initiatives, and improving brand reputation through effective product strategies across various digital platforms. Educational background includes studies at California Lutheran University, Cypress College, and Santa Monica College.

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