Björk and Berries
Simon Fermelin is an experienced professional in the wholesale sector, currently serving as the Global Wholesale Manager at Björk and Berries since August 2024. Prior to this role, Simon worked at EYTYS from January 2022 to August 2024 as a Wholesale Account Executive and held a position as Sales Admin. Simon also gained experience as a Butikssäljare at HOPE Stockholm in late 2021. Simon's academic background includes a degree in Modevetenskap from Lund University, obtained between 2018 and 2021, along with studies at Raffles University from October 2016 to March 2017.
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Björk and Berries
Björk and Berries is an ecoluxury beauty brand derived from Swedish nature and culture, using organic and natural ingredients. Sweden is more than a place, it is a state of mind. A mystical landscape and a deep sense of longing have resulted in a sensitive approach to art, design, nature and healthy living. Björk and Berries distils this native temperament, creating perfume and skincare products for face, body and home that mirror the allure of the people. Björk and Berries’ aim is to simultaneously promote a sustainable environment and high quality standards by using hand-picked, natural and organic ingredients with documented beneficial results. All our ecoluxury products are produced according to our Ecoluxury Criteria.