Meike Aartman

Meike Aartman serves as the Brand Activation Manager for Benelux at Björn Borg since February 2022, where responsibilities include the development and execution of brand marketing strategies, partnerships, and ambassador programs. Previously, as an Account Manager, Meike successfully managed over 80 wholesale accounts, driving growth and maintaining strong partnerships. Experience includes a marketing internship at Players United and various roles, such as Event Assistant for the ING Oranjevriendjes and Junior Project Manager for Ajax initiatives. Meike holds a Bachelor's degree in International Sport Management and Business from Amsterdam University of Applied Sciences, alongside previous educational qualifications in economics and society.