Kayla McKelvey is the Marketing Manager for the Western Pennsylvania Region of Black Bear Sports Group. In this role, Kayla oversees all marketing initiatives for each of the Black Bear facilities in the Western PA region. Kayla will be supporting local rink personnel to create standardization of marketing elements, campaigns, and dashboards across the locations and identify the best marketing practices across the network of facilities.
Kayla has spent the past 10 years at Printscape Arena in Canonsburg, PA. She is now overseeing more facilities creating unique branding, promotions, and digital marketing initiatives to increase followers and engagement of new customers and revenue at each facility. Kayla has a Bachelor's degree in Sports Management from Slippery Rock University along with a minor in Coaching.
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