Benjamin Vigneron

Benjamin Vigneron has worked in various roles since 2002. Benjamin began as a Creative Graphic Designer Volunteer at Le Chti Grand Lille in 2002. In 2005, they took on an E-Commerce and Direct Sales analyst intern role at Air France. From 2006 to 2013, they worked at eSearchVision in various roles, including Director, Analytics & Strategy, Director, Analytics & Automation, Manager, Global Analytics Team, Sr. Analyst, and Sr. Account Manager. During this time, they also served as a Columnist for both Marketing Land and Search Engine Land. In 2014, they joined Adobe as Manager, Product Analytics, Machine Learning. In this role, they started a team from scratch and built a team of four product analysts with a focus on Paid Search and Display performance. Benjamin also designed experiments, evaluation methods, and best practices for all head-to-head tests between Adobe’s proprietary bidding algorithms and competition. In 2019, they began working as Vice President of Analytics at Blackbird PPC.

Benjamin Vigneron studied Economics and Mathematics at Lycée Malherbe from 2000 to 2002, and then went on to obtain a Master in Management from EDHEC Business School from 2002 to 2006. Benjamin also attended Maastricht University in 2006. In 2015, they obtained the Adobe Media Optimizer Business Practitioner Exam from Adobe, and in 2016, they obtained their Certified ScrumMaster from the Scrum Alliance.