Dan Cleveland

As a kid, Dan wasn’t quite the athletic superstar he wanted to be. Then his soccer coach gave him some advice: "You won't beat anyone doing the same thing they are. Find ways to do things differently than everyone else."

So, Dan got really good at coming up with different – and better – ways to do things. Beyond sports, his coach's advice freed him from the constraints of the status quo and sparked his desire to explore uncharted territory. He served in the Army. He launched Fortune 500 companies’ loyalty programs. He also built analytics departments from the ground up – using an unconventional approach, of course. While everyone else focused on either performance metrics or brand building, Dan did both. He created an analytics department where analysts worked right alongside anthropologists.

These days, Dan's passion for finding different and better ways is enhancing Marketing Architects' robust Analytics DNA SM platform, melding brand building and performance metrics to deliver unparalleled insights.